What Makes Great Copywriting For Your Webpages?
There is a lot of conflicting information out there about what makes good website copy. Some say it needs to be brief, with a lot of pictures to catch the visitor’s interest. Others say there can never be too many words on a page and the more information you can give, the better. Oddly enough, neither of these statements are true. So which direction do you take your website copy? Whether you have 200 words or 800 words, a few important guidelines need to be followed.
Clear Subject Matter
Most businesses offer a variety of services or products, and it’s important to explain who you are and what you do. But putting all of that information on one page and expecting people to read through it all is unwise. A visitor to a website will spend, on average, less than a minute on a web page. This number decreases if the person is looking for something quickly, and you have about 20 seconds to capture their attention and convert the visitor into a potential customer.
The best way to organize your content is to separate your services into different pages. If you own an auto body shop, talking about your brake service on the same page as your transmission service doesn’t follow thought logic. Keeping categories separate mean a visitor who is looking for transmission service can find it quickly, instead of having to scan through information about brakes first.
Why Is It Important To Use Keywords In Copywriting
A website that doesn’t show up in search results won’t see much new traffic. You want your website to appear when someone is searching for the service you provide, right? The best way to help your rankings is to make sure the content you put on the page includes keywords people are searching for. Take your Detroit auto body shop website again as an example. Does the content include specific search-friendly keywords like “transmission repair in Detroit” or different variations of common search terms? Search engines have become highly intelligent and use hundreds of indicators to determine where to rank your site for a particular search query; you need to make sure your content contains targeted relevant keywords at a certain density in order to be effective for search engines.
Call to Action
It’s great to include background information about your company, specifics about a particular service or product, and have it well laid out and organized. But what do you want the visitor to do once they get there? Take action, of course! You want them to call or email or fill out a contact request form. Enticing them to contact you is a Call to Action, and it asks the reader to make contact with you. There are a variety of ways to include a call to action in your content, like “Click Here for more information” with a link to a contact form, or “Call us for a quote” and your phone number. Another great way to entice a visitor to contact you is to offer an incentive, like “20% for new customers. Call Now”! or “Find out how you can get a FREE month of service.” This makes someone want to contact you to find out more and potentially become a customer.
As long as your content is organized well, is informative and contains relevant keywords and a clear call to action, you’re more likely to show up in search engine results, and convert visitors into potential customers. Tapping into the pool of online clientele is one of the most effective ways to increase your customer base and make your website work for you.
The team at Detroit reputation Management has spent years refining the art of keyword research and analysis, and employs a team of experienced copywriters who are skilled with the nuances of website copy. When you know what you want your website to say, but just need help saying it, let one of our Detroit marketing experts talk to you about our proven strategies for online marketing on a local or national level.
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