How Does Internet Marketing Improve Your Business?
Internet Marketing: two little words that have hundreds of meanings, depending on who you ask. But the bottom line is, any business that wants to have an online presence or is looking to compete in today’s marketplace needs to employ a number of internet marketing strategies in order to be successful and effective.
But how do you know what you need? And what are your options??
The Detroit internet marketing landscape is constantly changing and can be overwhelming to anyone. Knowing where to start depends on knowing where you want to end up. Regardless of which path you choose to walk down, any successful online marketing strategy, local or national, will achieve three things:
Visibility – can people find you online?
Branding – do you have a recognizable brand across different platforms?
Loyalty – are you generating relationships with customers that refer you and return to you?
There are so many ways to reach out to potential and current customers, and generate new business along the way. We have years of trusted experience in the industry. With a team of dedicated experts, we can help your business stand out online and make sure your customized plan works with your budget. Here is a just a sampling of the proven strategies our marketing professionals use to generate business for you.
Social Media Marketing
Perhaps the most commonly heard question of the last decade is “Are you on Facebook?” Facebook has changed the way businesses market to potential and current customers and is a valuable tool in the Internet Marketing box. Being able to connect with customers on a more personal level and interact, update and converse daily increases your brand recognition, and strengthens your customer service processes. But Facebook is far from the only outlet for social media efforts: Twitter, Google+, Pinterest, Reddit, Tumblr, LinkedIn… these are all useful resources depending on your type of business and customer base.
SEO (Search Engine Optimization)
Just like the old idiom, “out of sight, out of mind” your website traffic depends on people knowing about your website, and seeing it in their search results. Search engines use over 200 ranking factors in their algorithm to determine what websites get ranked at the top of search results. And these factors change regularly, so what was important before may not have much effect now. Our Detroit area SEO professionals make it their business to stay on top of the latest trends and algorithm changes, to make sure your website has the best chance to rank well and drive traffic and new customers to it.
Reputation Marketing And Reputation Management
With sites like yelp.com and Google business listings, customers are using reviews from other consumers before deciding who to give their business to. The reviews that your business has online can be the difference between someone calling you, or moving on to your competitor. Also, it gives you the chance to respond to any negative reviews.
People are more likely to take to the internet to complain rather than compliment, and being able to publicly address an unsatisfied customer allows you to find a solution, and shows potential customers that a bad experience isn’t taken lightly. People ARE talking; do you know what they are saying? Our reputation management team in Detroit can effectively guide you through the channels to ensure good online visibility and reviews, whether you are a local or national business.
Online AdvertisingAnd Marketing
Paid ads in search engines allow your website to appear in good positions in results and on related websites. They allow you to effectively target the audience your ads appear in front of and are timelier than waiting on organic search results, which can take a few months. You can also stick to a predetermined budget that you are comfortable with and track specific data to help refine your campaign as it moves forward.
No matter what your objective is, there is likely a great combination of internet marketing elements that can help get you there. Our full service internet marketing team can determine the best course of action for your business and develop a marketing plan that works for your brand and budget.